Mediaplanet’s Modern Manufacturing campaign found within USA TODAY and online sheds light on the changes affecting the manufacturing industry, and what that means for the American economy
New York, NY (October 19, 2017) — While studies indicate that by 2018 it will be 2 to 3 percent cheaper to manufacture raw materials in United States rather than in China, 80 percent of manufacturing employers are still reporting an inability to find the skilled labor they need. Furthermore, with over 10,000 baby boomers retiring daily, the United States must work to fill the 2.2 million manufacturing jobs opening between now and 2022.
In light of such numbers, the “Modern Manufacturing” campaign encourages manufacturers to invest in the American workforce. It highlights the benefits of advanced recruiting, training and the implementation processes within this economic sector to develop a new labor force. These efforts will continue to revolutionize the supply chain process and benefit everyone from producers of raw materials to retail-end consumers.
The print component of “Modern Manufacturing” was distributed within USA Today, with a circulation of approximately 250,000 copies and an estimated readership of 750,000 viewers across the nation. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
The prolific race car driver Mario Andretti graces the cover of this publication. In the feature op-ed, Andretti sheds some light on the auto manufacturing industry and explains why it’s a great place for engineers to push the limits of their field.
This campaign was made possible with the support of The National Association of Manufacturers, The American Fuel and Petrochemical Manufacturers, The National Safety Council, Mario Andretti, Mike Rowe, Mike Holmes, Jabil, DuPont, Oracle + NetSuite, Katten Muchin Rosenman LLP, Arconic, Acuity A Mutual Insurance Company, Emerson, Faurecia, Pulse Electronics, Bak USA, Superior Glove, The University of Texas at El Paso, Scot Forge, Institute for Supply Management, Association for Manufacturing Technology, Penn Foster, The American Welding Society, Association for Manufacturing Excellence, Women in Manufacturing, The Association for Manufacturing Technology, and Manufacturing Institute and The Institute for Supply Management
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.
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