Marketing Team: Mobile & Social Media
If you want to find and attract prospective students, you have to go where the students are, and they're online. They're browsing websites on their mobile devices, interacting on social media and texting. OmniUpdate, a Web content management system provider for higher education, surveyed about 2,000 high school juniors and seniors about their communications preferences. Here's what they survey found:1
- 43% of prospective students use mobile devices for Web browsing. Make sure your website is mobile-friendly and offers the option to submit forms from a smartphone or tablet.
- Mobile apps can enhance the decision-making process. For example, students can tour a campus digitally, and college admissions representatives can easily collect information from students who are applying.
- 98% of students would open an email from a college on their radar. It's a no-brainer; include email in your recruitment strategy.
- An active Facebook page is another relevant marketing space where students can learn more about your school. Students can look at photo and video posts to learn more about campus culture.
- An average of two-thirds of students said they'd opt in to receive text messages from colleges. Use texting as a tool to stay connected with students, send deadline reminders and send prompts for filling out financial aid applications or registering for orientation.
Resources: (1) Option Anxiety