School Counselors: Personalized Attention
Nearly 80% of first-year students reported that personalized attention prior to enrollment was a major factor during the decision-making process. Without personalized attention and continual contact, potential students can drift away from the application and enrollment process, losing interest in a college education altogether. An unsupportive home environment, complex financial forms and complicated requirements like submitting deposits or securing loans can prevent a student from moving forward.
Build a relationship with potential students to maintain a connection and keep these individuals on track to matriculate. On-campus meetings and counseling services, email, text messages, online conversations and phone calls can all support and help students stay engaged in the enrollment process.1,2
Be sure to read Step 1 on Community Outreach, Step 2 on Marketing with Mobile and Social Media, and Step 3 on High School Completion Programs and Step 4 on Financial Aid and Payment Plans
Resources: (1) Understanding the enrollment motivations of college students; (2) Prevent Summer Melt and Keep Students Enrolled in College
