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Des Sinkevich

Social Media and Content Coordinator

As a Content Coordinator, Des ideates and develops content for partners, students, and their advocates with the goal of providing new information and insight into the expanding landscape of online learning and skills training. Leave this style for all authors - Do Not Remove

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Woman in telehealth appointment.
Telemedicine isn’t a new concept in the healthcare industry, though until recently, in-person visits were the standard method of connecting with a provider. But since the start of the pandemic, telehealth has experienced a surge as patients and providers seek a socially distant option for appointments. For busy veterinary practices, offering this service in place of wellness visits can allow veterinarians and veterinary technicians to effectively see and treat more clients, potentially increasing revenue and allowing the practice to thrive throughout and after the pandemic.
Veterinarian with cat.
Despite the pandemic, the veterinary healthcare industry has been overwhelmed with patients and appointments. While other sectors, from healthcare to manufacturing, have been forced to furlough workers veterinary practices have had to hire more team members to meet their clients’ needs. With a deficit of trained, skilled veterinary assistants, practices are feeling the strain of increased appointments and teams are stretched thin attempting to keep up.
Pharmacy tech preparing medication.
As the pandemic continues to change the healthcare landscape, frontline workers are more heavily relied-on than ever before. For retail pharmacies facing increased workloads due to a growth in demand for prescription drugs, in addition to taking on more direct-care work before and during the spread of COVID-19, the need for skilled pharmacy technicians is great. But finding the right applicants to fill open positions isn’t always easy. In order to minimize the cost of constant turnover by increasing employee retention, a focus on training and certifying pharmacy technicians is a must.
veterinarian and vet tech helping patient.
Contrary to expectations, veterinary medicine has been one of the few industries to thrive - and even grow - amid the global COVID-19 pandemic. While many companies, large and small, have been forced to furlough employees or cut hiring budgets, veterinary practices have had to add new team members to handle the influx of new patients. In addition to the number of new pet owners, the veterinary industry has also seen a boom as pet parents are home more often to keep a diligent eye on the strange behaviors of their animals. With the influx of clients - from new pet owners to those who want to ensure their companion stays as healthy as possible - well trained and skilled veterinary staff is a must to ensure your practice’s success.
Woman working on laptop with stethoscope.
The healthcare industry has been one of the hardest hit since the start of the COVID-19 pandemic. While thought to be recession proof, 1.4 million healthcare jobs were lost in April, following up the 43,000 that were originally displaced in March. But, as states slowly reopen and new safety protocols are put into place, healthcare jobs are making a revival - but not in the ways they existed before. Physicians and nurses aren’t the most in-demand roles that need to be filled; rather support positions are where the opportunities lie for workers and employers alike.
Man and woman gardening.
In less than five years, millennial workers are primed to make up 75% of the American workforce. 94% of those millennials want to use their skills to benefit a cause, and 57% wish there were more company-wide service days. With a majority of the workforce focused on social change and community responsibility, brands that want to thrive today and in the future need to view corporate responsibility strategy and company culture as essential parts of their job-marketing process. These are vital to enticing a younger generation that wants to do work that does social good. Not only can a focus on doing good attract potential hires, but it can also help your company retain current employees and build a strong brand reputation that pulls in new clients.
Person petting puppy in shelter.
Having a clear social mission as a business is no longer a plus, it’s a priority. For large and small companies alike, corporate responsibility and social impact initiatives are vital to building a brand that aligns with consumer values and contributes to a greater good. But launching a social impact program needs to come from a place of authenticity and truth; empty platitudes geared toward gaining good press without action can backfire.
Vets working on dog.
Veterinary medicine is currently a $45.9 billion dollar industry and that number is only expected to grow over the next decade. As more pet owners consider their animals to be an essential part of the family, they’re focusing on securing high quality veterinary care. In order to provide that, your veterinary practice should be aware of the challenges the industry could face, as well as commonly shared goals in the field. We surveyed 80 practice managers and practice owners to better understand the state of the industry in 2020 and what needs practices have to grow their client list, improve both employee and client retention, and more. Here’s what we learned.
Employee wearing personal protective equipment.
Today, companion animals are considered members of the family,and veterinary practices are vital to maintaining the health and happiness of the pets we love. As the world settles into the “new normal” in response to the COVID-19 crisis, essential businesses like vet clinics and hospitals are working ceaselessly to establish a balance between providing customers and clients with service and keeping employees safe. As veterinary healthcare is already a high-stress field for employees, implementing safety measures and following state and federal guidelines isn’t only beneficial for employee mental and physical health - it’s vital to ensuring your practice weathers this unprecedented global event.
Two people using laptops.
Over the last decade, online learning and training have become the norm for forward-thinking employers looking to upskill their workforce and build effective career paths that increase employee retention rates. The benefits of digital workforce development are extensive, with the return on investment often far outpacing expected outcomes. But successfully implementing a training program for your workers doesn’t end at simply offering education options; you have to ensure adoption and engagement from the outset. One easy strategy? Help your learners navigate online training from day one.

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