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Douglas Carlson Blog Author.

Douglas Carlson

Senior Product Director - Veterinary Health

Douglas is the Sr. Product Director of Veterinary Education Business at Penn Foster. Douglas holds an M.B.A. in Global Studies from Southern New Hampshire University’s Manchester, New Hampshire Campus (SNHU), as well as a Bachelors in Marketing. He is currently responsible for the strategy, product, and outcomes of Penn Foster’s veterinary education business.

22 Results for Author Douglas Carlson

Small dog in veterinary clinic.
Corporate responsibility is no short-lived trend. In fact, it’s only grown momentum over the last five years as more corporations, investors, and consumers make spending decisions based on company values. The impact a company has on its community, workers, and the world at large also informs financial success.
Woman using gray laptop and smartphone.
At the 92nd annual Western Veterinary Conference, a record number of veterinary professionals met in Las Vegas, Nevada to focus on growth and knowledge. Over the course of the conference, one thing became clear - many practices are struggling with the same issues: a crowded market and difficulty attracting new talent and clients. For practice managers, who are often held directly responsible for the success or failure of a clinic, finding a solution to improve retention rates, while also increasing practice revenue is a must. The key? Effective marketing.
When you select a training and education program for your staff, you're looking for more than ways to upskill employees. You're looking for a training partner who can help you realize a positive return on investment for your efforts.
Too many career colleges cater to students fresh out of high school, leaving adult learners without the support and programs they need for success. Adult learners have varied academic and life experiences, and need specialized consideration and attention to make the most of their education. Making sure your school a welcoming environment for this experienced and diverse demographic can open up a new channel for enrollments, and help you cater to students who are eager to further their careers. To help guide your marketing and outreach efforts, here are a few things adult learners look for in a career college.
Today's students may be more stressed than ever before. In fact, the 2015 American College Health Association National College Health Assessment found that 85.6 percent of students had felt overwhelmed in the past year.1 The pressures of getting top grades, balancing extracurricular activities with studying, and spending time with family all add up. In addition, students manage another identity in the digital world. Social media platforms are one more thing to keep up with and are often rife with stress-inducing comparisons, gossip and bullying.
How much student data do you have available at your career school? You have access to demographics, GPAs, classes passed and failed, online course activity and many more metrics. These numbers aren't just for record keeping -- you can also predict student success and failure with student analytics tools.
Institutions of higher education could soon face an existential crisis as more young people decide that college debt is too oppressive. A substantial number of them may even choose to skip the traditional college experience altogether. It might seem more appealing to get a job or start a business right after high school.
Being a first-generation student at a post-secondary school can be as overwhelming as it is exciting. In addition to the pressure of changing their family landscape, first-generation students often lack the support and encouragement that traditional students have. According to The Atlantic, youth who are the first in their families to go to school are much more likely than their peers to drop out before graduation1. Many first-generation students are also balancing families and work obligations along with their studies, making support from their school vital.
On Friday, March 11th I had the pleasure of being the keynote speaker for the 2016 Graduating class of Pima Medical Institute " Albuquerque. The Kiva Auditorium in downtown Albuquerque was brimming full and the excitement was palpable. Graduation is always a special time and this ceremony marked a milestone for four special graduates, out of the hundreds in attendance. This was the first graduating class of Penn Foster High School Students in partnership with Pima Medical Institute. The graduation speech I prepared turned out to be particularly fitting as it highlighted the power of gratitude and fortitude, which these four graduates exemplify.
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There's no one defining aspect of a career college that determines student success. Quality academics, flexible programs, a supportive learning environment and ample resources all help pave a path toward student achievement. And now, it's even more apparent how a strong sense of community can affect students. In fact, school spirit has been linked to higher academic performance and greater general happiness. But how do you generate school spirit without sports teams and events to rally spirit organically?

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