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Person typing on laptop with stethoscope.

It’s a well-known fact in the healthcare industry that few hospitals have all the medical assistants they need to meet staffing demands. The industry is changing, and recruitment and training haven’t caught up yet to new expectations. However, for hospitals to remain viable, they must embrace the rise of the medical assistant role.

Nurse and patient walking.
The demand for CNAs is rising and nursing facilities are feeling the pinch. Around the country, nursing facilities are facing the need to turn away patients - not because they don't have to space to accommodate them, but because they don't have enough Certified Nursing Assistants on staff to see to the care of another person. This scenario is all too common in nursing facilities across the country. As the demand for CNAs skyrockets, healthcare organizations struggle to recruit and retain enough staff to meet patient needs. Responsible nursing facilities would rather leave beds empty than risk their reputations and patient health by compromising patient care.
Doctor examining patient.
There’s no doubt that declining retention rates plague the healthcare industry. Turnover rates have risen year after year across all positions, hitting a high of 19.1% in 2018 according to a 2019 National Healthcare Retention Report. High-stress roles and the 24/7 nature of the industry make employee burnout not only likely, but difficult to prevent. And with the demand for competent workers only increasing over time, the struggle to fill positions with employees who will stay is putting even more stress on those workers who do, compelling hiring managers to find any means possible to close the gap.
Doctor checking on patient in bed.
If you’re wondering how to recruit healthcare workers, you’re not alone. For almost three decades, hospitals and other healthcare facilities have struggled to fill open positions. The problem is likely to get even worse, as the Bureau of Labor Statistics projects 14% growth in the healthcare industry, with the addition of 2.4 million new jobs by 2026. While good compensation and strong traditional benefits packages certainly have a role to play, healthcare employers can do more to stand out in the lean healthcare talent marketplace. Most importantly, don’t focus exclusively on attracting new employees. Implement policies, cultures, and training programs that support your existing talent pool. Here are our best tips for attracting and retaining healthcare employees based on real-world experience from our education partners.
Stethoscope on fabric.
Turnover is a major issue in the healthcare sector, which is why increasing employee retention is a top priority for many hospitals and clinics. You might think that higher salaries are the key to retaining workers. While salary increases may help, there are other powerful employee retention strategies you can use.
Man examining specimen with microscope.
The demand for healthcare employees has been growing for years with no signs of slowing down. To fill open positions and plan for the future, smart healthcare providers are building talent pipelines that will help them meet their staffing needs, which will be critical as the organization grows or as specialized services need to be offered.
Ambulance driving past hospital.
Make no mistake, healthcare is a service industry. In most cases, patients and their families are facing difficult and emotional challenges. They’re away from home, ill, and feeling vulnerable. What might seem like a small irritation under normal circumstances can escalate to a catastrophic event under these conditions. Which is why training employees to interact with patients, families, and visitors is critically important.
With a healthcare boom underway and a growing gap of middle-skilled job candidates, it's time to rethink hiring practices and move from the familiar, reactive model to one that allows you and your practice to build a strong, dedicated talent pipeline - while decreasing your turnover rate.  
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The healthcare industry has been booming for decades. While consistent growth brings plenty of opportunity, it also creates challenges. The skills gap in healthcare is real and pressing. To continue to meet the needs of their patients, healthcare employers need a strategy to attract and retain middle-skills talent. 
Meet Medical Billing & Coding Graduate, Destini.
Destini Willis, a veteran and a mother, had skills before furthering her education, but she needed expert training to succeed in a new career after leaving the military. Here's her story.

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