Veterinary medicine is currently a $45.9 billion dollar industry and that number is only expected to grow over the next decade. As more pet owners consider their animals to be an essential part of the family, they’re focusing on securing high quality veterinary care. In order to provide that, your veterinary practice should be aware of the challenges the industry could face, as well as commonly shared goals in the field. We surveyed 80 practice managers and practice owners to better understand the state of the industry in 2020 and what needs practices have to grow their client list, improve both employee and client retention, and more. Here’s what we learned.